Dr. Hanna Park

Assistant Professor

Dr. Hanna Park
615-904-8553
Room 229A, John Bragg Media and Entertainment Building (BRAGG)
MTSU Box 64, Murfreesboro, TN 37132
Office Hours

Monday, Wednesday: 8-10 a.m., 11:30 a.m.-12:30 p.m.

Tuesday, Thursday, Friday: By appointment

Degree Information

  • Ph.D., University of Florida (2012)
  • M.A., University of Florida (2009)
  • M.S., Hankuk University of Foreign Studies (2008)
  • B.S., Hankuk University of Foreign Studies (2006)

Areas of Expertise

Public Relations and Social Media

Strategic Communication Research and Consumer Behavior

Crisis Management

Corporate Social Responsibility

Youth Philanthropy and Nonprofits  

Biography

Dr. Hanna Park is an assistant professor at MTSU, teaching courses in communication. She has taught Public Relations Principles, Case Studies, Strategic Communication Research, and Advertising/Public Relations Campaigns (Capstone) since 2012. Before joining the MTSU School of Journalism faculty, she taught public relations and mass communication courses at the University of Florida (Gainesville, FL) and Hankuk University of Foreign Studies (Seoul, South Korea).

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Dr. Hanna Park is an assistant professor at MTSU, teaching courses in communication. She has taught Public Relations Principles, Case Studies, Strategic Communication Research, and Advertising/Public Relations Campaigns (Capstone) since 2012. Before joining the MTSU School of Journalism faculty, she taught public relations and mass communication courses at the University of Florida (Gainesville, FL) and Hankuk University of Foreign Studies (Seoul, South Korea).

She received her bachelor’s degree with top honors and her master’s degree in Mass Communication from Hankuk University of Foreign Studies. She also received another master’s degree with distinction in Public Relations and a doctoral degree in Mass Communication from the University of Florida.

Her research interests include corporate communication and corporate social responsibility, crisis management, nonprofits and philanthropy, public relations and relationship management, and social media. Her research work has appeared in the Journal of Marketing Communications, Korean Journal of Advertising, Korea Observer, PRism, Public Relations Journal, Public Relations Review, and Review of Public Administration and Management. She also presented her research papers at national conferences in the U.S. and South Korea. 

She has consulted Korea Scout Association’s Youth Philanthropy campaign and the 25th World Scout Jamboree. She is currently advising the MTSU Public Relations Student Society of America (PRSSA) chapter and the Bateman Competition, a national case study competition for public relations students.

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Publications

Ki, E. J., Park, H., Kim, J. (2017). A measure of strategic decision-making in nonprofit membership associations, Review of Public Administration and Management, 5(1), doi:10.4172/2315-7844.1000201  

Kim, Y., Park, H., & Kim, J. (2017). Corporate association strategies and consumer responses: The relative effectiveness of CA vs. CSR communication strategy by industry type. Journal of Marketing Communications, DOI:10.1080/13527266.2017.1393766

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Ki, E. J., Park, H., Kim, J. (2017). A measure of strategic decision-making in nonprofit membership associations, Review of Public Administration and Management, 5(1), doi:10.4172/2315-7844.1000201  

Kim, Y., Park, H., & Kim, J. (2017). Corporate association strategies and consumer responses: The relative effectiveness of CA vs. CSR communication strategy by industry type. Journal of Marketing Communications, DOI:10.1080/13527266.2017.1393766

Park, H. (2017). Exploring effective crisis response strategies. Public Relations Review, 43(1), 190-192. [SSCI]   

Park, H., & Ki, E. J. (2017). Current trends in advertising, public relations, integrated marketing communication and strategic communication education. Public Relations Journal Special Issue: Public Relations Practices in Asia.

Park, K., Han, S., Park, H., & Kang, E. (2015). Second-level agenda-setting effects: The Internet portal sites’ visual framing of the 2012 Korean presidential candidates. Korea Observer, 46(4), 699-725. [SSCI]  

Park, H. (2013). Engaging Youth in Philanthropy. Korea Scout Association. [ISBN 978-89-92011-05-1]  

Park, H., & Rhee, Y. (2010). Associations among relationship maintenance strategies, organization-public relationships, and support for organizations: An exploratory study of the non-profit sector. The PRism, 7(2), Special issue on nonprofit relationship building.  

Choi, I., & Park, H. (2008). A study on the relationship between city-brand personality type and publics’ attitude by the public relations campaign. The Korean Journal of Advertising, 19(6), 237-254. [KCI]

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Presentations

Park, H., & Kim, E. (2018). A case study of the NFL and KBO League teams’ fan engagement on social media. A paper presented at the 2018 Korean Society for Journalism & Communication Studies (KSJCS) Annual Spring Conference. Busan, Korea.

Park, H. (2018). International differences in public relations firms’ code of ethics in America, Asia, and Europe. A paper presented at the 21st International Public Relations Research Conference. Orlando, FL.

Park, H., &am...

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Park, H., & Kim, E. (2018). A case study of the NFL and KBO League teams’ fan engagement on social media. A paper presented at the 2018 Korean Society for Journalism & Communication Studies (KSJCS) Annual Spring Conference. Busan, Korea.

Park, H. (2018). International differences in public relations firms’ code of ethics in America, Asia, and Europe. A paper presented at the 21st International Public Relations Research Conference. Orlando, FL.

Park, H., & Kim, Y. (2016). Engaging the public in corporate social responsibility: A content analysis of PRSA Silver Anvil Award-Winning Campaigns. A paper presented at the 66th International Communication Association Conference. Fukuoka, Japan.

Kim, Y., & Park, H. (2015). Understanding consumer reactions to corporate association strategies factoring industry types: corporate social responsibility vs. corporate ability associations. A paper presented at the 65th International Communication Association Conference. San Juan, Puerto Rico.

Park. H. (2014). Do PRSA’s Anvil Award-winning case studies help students prepare for successful careers in public relations? A paper presented at the 2014 Public Relations Society of America International Conference. Washington, D.C.

Park, H. (2013). Exploring effective post-crisis response strategies. A paper presented at the 2013 Annual Conference of the American Academy of Advertising (AAA). Albuquerque, New Mexico.

Park, H. (2012). CSR-crisis relevance on the public’s blame attributions. A paper presented at the 2012 Association for Education in Journalism and Mass Communication (AEJMC) conference. Chicago, Illinois.

Park, H., Kim, J., Kwon, J., & Song, D. (2012). Relationship maintenance strategies on corporations’ Facebook brand pages. A paper presented at the International Communication Association (ICA) 2012 conference. Phoenix, Arizona.

Bravo, V., Seong, K., Park. H., & Ferguson, M. A. (2011). Size matters: Larger public relations agencies offer more social media services than smaller ones. Content analysis of 274 websites. A paper presented at the 2011 Conference of the ICA. Boston, Massachusetts.

Bravo, V., Seong, K., Park. H., & Ferguson, M. A. (2011). Social media and other web services offered by public relations agencies: Content analysis of 274 websites. A paper presented at the 2011 Southern States Communication Association (SSCA) Conference. Little rock, Arkansas.

Park, H. (2011). Impact of CSR on consumers’ attribution of a crisis responsibility: A buffer against reputation withdrawal or a backfire. A paper presented at the 2011 AEJMC conference, St. Louis, Missouri. Second Place Student Paper, Public Relations Division.

Kim, J., & Park, H. (2010). Exploring effectiveness of credibility in usage of political blogs. A paper presented at the 2010 AEJMC conference. Denver, Colorado.

Park, H. (2010). Perceptions and usage of birth control pills among unmarried women in South Korea: What really matters? A paper presented at the Association for Marketing & Health Care Research (AM&HCR) 2010 conference. Lake Tahoe, California.

Park, H., & Hon, L. C. (2010). Exploring citizen-government relationships: A study of effective relationship strategies with South Korean citizens during a crisis. A paper presented at the 2010 AEJMC conference. Denver, Colorado. August 4-7, 2010.

Park, H., & Hon, L. C. (2010). The association between South Korean citizens’ perceptions of government crisis communication and the government-public relationship. A paper presented at the 2010 ICA conference. Singapore.

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Awards

2018 Ed Kimbrell Excellence in Journalism Teaching Award

2018 Undergraduate Research Experience and Creative Activity (URECA) Summer Team Award

2017-2018 Outstanding Experiential Learning (EXL) Faculty Award

2016 Experiential Learning Grants

2015 Faculty Research and Creativity Activity (FRCAC) Grants

2014-2015 MTSU Faculty Fellow

2015, 2013 Instructional Evaluation and Development (IED) Grants

In the Media

http://prlink.yonhapnews.co.kr/YNA/Basic/Article/Press/yibw_seoulpress.aspx?contents_id=RPR20140311005200353

https://theleadingedgemtsu.com/2018/04/27/hannah-park-receives-ed-kimbrell-teaching-award/

Courses

PR 2040 Public Relations Principles

PR 3400 Case Studies in Public Relations (EXL)

PR 4740 Public Relations Campaigns (EXL)

JOUR 3520 Special Topics in Professional Issues (EXL)

JOUR 3660 Strategic Communication Research (EXL)

ADV 4970 Advertising Campaigns (EXL)