Management and Marketing


Online Resource Center to Support Marketplace Simulation

Don Roy

The objective of the project was to develop online materials (tutorials and podcasts) to support delivery of instruction in a simulation used in the Principles of Marketing course (MKT 3820). The online materials complement classroom instruction and provide students a readily available resource housed on the course's web page.

Undertaking this project helped strengthen the use of the simulation as a teaching tool. The main focus of my efforts was to develop tutorials for each of the 6 game decision quarters in the simulation. This task forced me to determine the important concepts of the game and insure I delivered them in the tutorials. Previously, I had delivered this information to students through brief, general instructions in class or through more detailed discussion to individual students or groups working together. The project allowed me to give students a resource they can access as needed.

The process for completing the tutorials included identifying content to include, screen captures of relevant examples from the simulation, creation of Power Point slide show, and multimedia production of the slide show. For each tutorial, I began by developing an outline of information to cover. Then, I created the text for the Power Point presentation used to deliver the tutorial. Once all slides were in place, I accessed an archived game to do screen captures that were inserted into the presentation. The final step for each tutorial was to prepare a multimedia version that included my narration/commentary of the tutorial. A multimedia file was created using Camtasia Studio and posted to the course page on Web CT.


Course design for hybrid and online courses

Jackie Gilbert

My project objective is to completely revamp the existing delivery of my courses, as well as to provide an overall instructor organizing rubric that eliminates much of the written course notes from which I now lecture. My WebCT course shells, webpage, and my ROCC courses will undergo major restructuring in accordance with the overall plan of streamlining and integration. All course materials will be converted into "web modules," as opposed to chapters or courses.

I have streamlined course material for the Principles of Management class into several modules, which are a collection of websites, course objectives, course content, pictures, and relevant quotations. These are located under "Electronic Course Notes" at http://www.mtsu/~jgilbert. Both the ROCC and on-ground sections of the principles of management courses that I teach now reference these same materials. In the future I plan to implement three additional principles modules, and I plan to add StudyMate tools (word match, cross-word puzzles, etc.), screen capture, quizzes, and simulations to the modules I have already created.


Technology Blending for Student Centered Learning

Jacqueline A. Gilbert

I am most appreciative for the opportunity to work on the OIT grant entitled "Technology Blending for Student-Centered Learning." The grant has allowed me to do the following: Integrate discussions, communication, and chat into existing face-to-face courses. Automate grading and posting of exams, quizzes, and assignments. Implement a survey to assess the effectiveness of on-line vs. traditional learning, using both paper and pencil and automated response formats. Update PowerPoint files to include pictures, webart, clipart, and wordart. Begin design of an e-learning multicultural course that can be marketed to a corporate audience.Enhance Web-CT proficiency.

Education of tomorrow must deliver an experience; it must include high quality multimedia presentations to facilitate learner-centered teaching. The OIT grant has allowed me to enhance student interest through course innovation. I am committed to continually updating my course sites and material to include the latest technological tools and innovations.


The Impact of E-Commerce on Business

Susan K. Harrison

Harmon will develop a web page that will explore the challenges faced by direct marketers with a particular emphasis on electronic commerce. Recognizing the change in the business environment, the Management and Marketing Department will be offering and undergraduate class, "Direct Marketing and Electronic Commerce", for the first time in Fall, 2000. Multiple links will be provided to illustrate specific concepts addressed in each section of the course.

Technologies Development Grant has enabled me to prepare a web site for a new class being offered this fall-Direct Marketing and Electronic Commerce. At this point in time the site is functional, if perhaps a bit utilitarian. The site,, contains the essential information for the course including, schedule, grading policy and contact information. One page on the site provides links to web sites of particular interest for students in this course. These links will also be used as a part of the class to illustrate particular points. Several links are to E-Commerce news sources that will allow students to follow the latest changes in a very volatile industry.

The site is a work in progress and I anticipate making changes as I grow more familiar with the authoring software FrontPage. Unfortunately, a class in this software had to be cancelled this summer; however, when I take it in the fall I expect to be able to significantly "jazz up" my site. Furthermore, I will modify the site based on student feedback from the two classes this fall.

In addition to the web site, I have been able to establish a Courselnfo site for these two Direct Marketing and E-Commerce classes, as well as for an honors class in Principles of Marketing. My thanks to Barbara Draude and others in OIT for training me in this software and assisting me with the course setup. Courselnfo will allow an interactive communications link with and among students in class. This will also enhance the delivery of the course by allowing students immediate access to their grades at any time via a secured area and allowing students to submit and retrieve homework online. In fact, the first homework assignment for the class requires students to access Courselnfo.


Using Top Class to Enhance Course Instruction, Promote Active Learning, and Facilitate Course Administration: A Field-Test

Scott Inks

Inks incorporated Top Class, an intranet-based software package, into the design of his class to promote active learning and to enhance course instruction and administration. The pilot testings included full setup administration of the Top Class intranet shell, incorporation of the program into the course work, and development of any customized templates necessary for use at MTSU.

The purpose of the Instructional Technology Development grant was to explore how the Management and Marketing Department may utilize an intranet shell, designed for course content delivery, to augment teaching. Full implementation of the intranet shell was hampered by technological problems related to server installation and maintenance. However, the shell was used successfully to assist with content delivery in two classes covering four sections.

Student access to the intranet shell is gained through unique user ids and passwords. Each student was issued an id and password, allowing them access to their own intranet shell web page. This web page provided students with access to notes, assignments, announcement, slides, and email. For the trial implementation (supported with the grant) students used the system primarily for inter- and intra-course communications with other team members, and to read and post announcements to the entire group (students from all four courses). Communication with students in different courses was essential for successful completion of the course assignments.

Upon completion of the course, the instructor solicited student feedback related to the intranet shell. For the most part, the feedback was very positive. Students found the email and announcement functions to very useful. In addition, the instructor was able to communicate with all or any part of the students through the intranet shell easily and with great success.

The next phase of the project is to ramp up the implementation to include delivery of course content and testing to a larger group of students. The next phase is tentatively scheduled to roll-out in the Fall 1999 semester and will include delivery of a correspondence-based Principles of Marketing course. This will allow for full testing of all of the intranet's features, including on-line presentations, quizzing, grading, homework assignments, and so forth.