People for the American Way (PFAW), a Washington D.C.–based progressive public interest organization, advances its causes through litigation, grassroots organization, and information dissemination campaigns. PFAW lobbies at the local, state, and national levels for such causes as protection of abortion rights, expanded civil rights laws, and increased voter registration. It currently focuses a great deal of its political and financial capital on First Amendment advocacy in the areas of religious freedom and freedom of expression. PFAW frequently files or signs on to amicus briefs in First Amendment cases before the Supreme Court.

PFAW was founded in 1981 by the television director, writer, and producer Norman Lear to combat what was then, according to PFAW, “a new and disturbing political movement in America” — the rise of the religious right. Early efforts included a series of television commercials featuring celebrities, among them Goldie Hawn and Muhammad Ali, advocating a message of “respect for individual liberty, celebration of diversity, love of country, and of the democratic institutions at its core.”

Perhaps PFAW’s most prominent role in the public policy arena has been its efforts to shape the selection of the federal judiciary, typically opposing Republican appointments and supporting Democratic ones. PFAW first entered the fray in 1987 as a vocal opponent of Judge Robert Bork, one of President Ronald Reagan’s nominees to the Supreme Court, and in 1991 against Judge Clarence Thomas, named to the Court by President George H. W. Bush. Bork was rejected;Thomas was confirmed. PFAW’s role was the same: a massive information dissemination campaign targeted at the public, but also at members of the Senate. PFAW generally supported the Clinton administration’s judicial nominees, but again became an ardent opponent when Republican George W. Bush became president. PFAW targeted Bush’s controversial federal appeals court nominations of Janice Rogers Brown, Miguel Estrada, Charles W. Pickering, and William H. Pryor.

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