Amy Sue Macy, Professor in the Department of Recording Industry at Middle Tennessee State University, received both her undergraduate degree in Music Education and her Masters degree in Business Administration from Belmont University. For fifteen years, she worked for various labels including MTM, MCA, Sparrow Records, and the RCA Label Group. Amy created strategic marketing plans for launching new releases into the marketplace, working closely with artists and their managers including Martina McBride, Kenny Chesney, Clint Black, Alabama, and Lonestar. While maintaining a marketing focus, Amy was responsible for all sales at the national retail level with clients including Walmart, Kmart, Target, Best Buy, and Musicland, to name a few all the while communicating key marketing strategies coast to coast with RLG's national distributor Bertelsmann Music Group (BMG).

Since securing her teaching gig at MTSU, she has served as the Music Business Internship Coordinator for 9 years and has taught Marketing of Recordings, Record Retail Operations, Survey of the Recording Industry, the Lecture Series, and an Old Time String Band Music Ensemble and the student-run record label MATCH Records. The 3rd Edition now available, Amy co-authored the textbook RECORD LABEL MARKETING that has been adopted by USC, NYU, UCLA, State of New York University, James Union, Colorado University, Drexel, Belmont University, McNally Smith College of Music and MTSU. She also teaches online utilizing the Desire2Learn Online System integrating web conferencing software, collaborative study through wikis, virtual tests, and links to various websites and live “spreadsheet” activities. She has been the recipient of various teaching awards including the 2009 Distinguished Educator in Distance Learning, the 2009-2010 Outstanding Achievement in Instructional Technology and is an alum of the industry recognized Leadership Music.

Amy's love of music extends beyond the business world. She initially moved to Nashville to be a musician and has toured professionally with several artists internationally. She is a vocalist and is accomplished on guitar, fiddle, and banjo. Amy has performed in musicals at Nashville’s famous Ryman Auditorium as well as the Tennessee Performing Arts Center, has been an artist-in-residence at the Country Music Hall of Fame and has recently created a concert series focusing on the “story behind the song” which highlights Civil War and Irish music that has migrated to America.

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