Colby B. Jubenville, PhD
Professor & Director, The Center for Student Coaching and Success
Departments / Programs
- College of Behavioral and Health Sciences
- Department of Health and Human Performance
- Leisure and Sport Management
- Leisure, Sport, and Tourism Management [M.S.]
- Human Performance [Ph.D.]
- Center for Student Coaching and Success
- Human Performance, Leisure and Sport Management [Ph.D.]
Degree Information
- PHD, University of Southern Mississippi (1999)
- MS, University of Southern Mississippi (1995)
- BA, Millsaps College (1994)
Areas of Expertise
Talent Identification and Development
Talent Identification is grounded in assessment/measurement and Narrative Based Coaching. The core of Talent Development includes pattern matching/stacking, growth mindset, emotional intelligence, personal branding and personal relationships.
Narrative Based Coaching (NBC) We all have a narrative that is written for us or by us. If you don't understand your narrative you can't change. If others...
Read More »Talent Identification and Development
Talent Identification is grounded in assessment/measurement and Narrative Based Coaching. The core of Talent Development includes pattern matching/stacking, growth mindset, emotional intelligence, personal branding and personal relationships.
Narrative Based Coaching (NBC) We all have a narrative that is written for us or by us. If you don't understand your narrative you can't change. If others don't understand your narrative, they can't help you change.
Pattern Matching/Stacking: Pattern matching/stacking is a ability to recognize similarities in different environments and use this information to guide problem solving, decision making, creativity and innovation.
Growth Mindset: Growth Mindset is a belief system about how we make sense of the world that orients the way we handle situations or make decisions. It's the way we sort out what is going on and what we should do.
Personal Branding: A personal brand is made up of personal brand image or the feeling that someone has about you and personal brand identity or your unique perspective, unique education and unique experience.
Emotional Intelligence: EI is the #1 predictor of performance in the work place. It can be taught and learned. Those that have it perform at a higher level than those that don't. EI starts with developing self awarenesss.
Personal Relationships: Relationships are how things get done. A relationship becomes personal (or meaningful) when two (or more) people, through interdependence, work towards a common goal.
Biography
At his core, Colby B. Jubenville, PhD is a coach who uses the obstacles and challenges people face in search of achievement as “teachable moments” that help make sense of their life, work, and relationships. Dr. Jubenville holds an academic appointment as a Professor at Middle Tennessee State University (MTSU) and is the Director of the Center for Student Coaching and Success.
He is the author of two books including Zebras and Cheetahs: How to Look Different and Stay Agile...
Read More »At his core, Colby B. Jubenville, PhD is a coach who uses the obstacles and challenges people face in search of achievement as “teachable moments” that help make sense of their life, work, and relationships. Dr. Jubenville holds an academic appointment as a Professor at Middle Tennessee State University (MTSU) and is the Director of the Center for Student Coaching and Success.
He is the author of two books including Zebras and Cheetahs: How to Look Different and Stay Agile to Survive the Business Jungle (Wiley) and Me: How To Sell Who You Are, What You Do & Why You Matter to the World. During his tenure, Jubenville has published over 50 peer-reviewed, professional, and trade articles. His work on campus is funded through a generous seven-figure gift that he secured through the John D. Floyd Foundation. The Center focuses on 1 on 1 and group coaching helping students become gainfully employed in their chosen career path prior to walking across the stage at graduation.
At the Center, he connects Narrative Based Coaching and Harrison Assessments to help students develop their unique perspective, education, and experience grounded in the belief that if you want “more,” the first thing you must have “more” of is yourself. Jubenville is certified in Harrison Assessments, EQ-i 2.0 and EQI-360 (MHS), The Shift Profile and Cylient’s Coaching In the Moment program.
Dr. Jubenville was selected by The Nashville Business Journal as a member of its 40 Under 40 class and selected by YP Nashville as its Impact Award Winner, which recognizes top leaders who have made a significant impact on the city’s YP demographic. He is the recipient of the St. Paul’s Episcopal School (Mobile, AL), Distinguished Alumni award. Jubenville writes for The Forbes Coaches Council and is the host of The Goat Consulting Podcast which drops weekly on Apple Podcast and YouTube!
In addition to speaking for businesses and trade associations, he has been an invited lecturer at California Polytechnic University, The University of Florida, Elon University, Florida State University, The University of Alabama, and Vanderbilt University. His insights have been published in The Washington Times, The Nashville Business Journal, The Tennessean, The Nashville Post, Canvas Magazine, and AthleticBusiness.com. He serves as a mentor for the Williamson County (TN) Entrepreneur and Innovation Center.
He completed his doctoral studies at the University of Southern Mississippi in Human Performance and competed as a NCAA D-III student-athlete at Millsaps College. He calls Mobile, Alabama home and resides in Murfreesboro, Tennessee.
Publications
Hughes, J.N., Jubenville, C.B., Woltring, M.T., & Gray, H.J. (2022). Division 1 athletes' perceptions of sport specialization as a predictor of perfectionism. The Sport Journal. Retrieved from https://thesportjournal.org/article/division-1-athletes-perceptions-of-sport-specialization-as-a-predictor-of-perfectionism/
King, K. M., Woltring, M. T., & Jubenville, C.B. (2021). Amateur Bodybuilders and Their Perceptions of Supple...
Read More »Hughes, J.N., Jubenville, C.B., Woltring, M.T., & Gray, H.J. (2022). Division 1 athletes' perceptions of sport specialization as a predictor of perfectionism. The Sport Journal. Retrieved from https://thesportjournal.org/article/division-1-athletes-perceptions-of-sport-specialization-as-a-predictor-of-perfectionism/
King, K. M., Woltring, M. T., & Jubenville, C.B. (2021). Amateur Bodybuilders and Their Perceptions of Supplements: A Qualitative Analysis. The Journal of Exercise and Nutrition, 4(2).
Searles C, Farnsworth J.L., Jubenville C.B., Kang M, Ragan BG. (2019) Test-retest reliability of the BrainFx 360 performance assessment. Athletic Training and Sports Health Care, 11(4). doi: https://doi.org/10.3928/01913913-20181005-01
Woltring, M.T., Rost, J.K., & Jubenville, C.B. (2018) Examining perceptions of baseball’s eras: A statistical comparison. The Sport Journal. Retrieved from http://thesportjournal.org/article/examining-perceptions-of-baseballs-eras/
Rost, J.K., & Jubenville, C.B. (2015). Student perceptions of program component effectiveness of a Leisure and Sport Management Program (LSM): An Analysis to examine a Total Quality Management approach to an LSM curriculum. The Journal of Applied Sport Management 7(1), 1-14.
Jubenville, C. B., Lund, B., Phillips, M. B., & Martinez, M. (2014). The effect of a sportsmanship education module on student-athletes’ sportsmanship perceptions and behaviors in NCAA Division I athletics. International Journal of Sport Management, 15 (1), 49-70.
Price, T, Phillips, M. B., Weatherby, N., & Jubenville, C. B. (2014). An assessment of the effect of a severe injury on athletic identity. International Journal of Sport Management, 15 (4), 3-23.
Anshel, M. H., Kang, M., & Jubenville, C. B. (2013). Sources of acute sport stress scale for sports officials: Rasch calibration. Psychology of Sport & Exercice, 14, 362-370.
Currie, S. M., Phillips, M. B., & Jubenville, C. B. (2012). Formulating independent school K-12 quality physical education program guidelines. The Physical Educator, 69(3) 248-264.
Ford, D. W., Jubenville, C. B., & Phillips, M. B. (2012). The effect of the STAR Sportsmanship education module on parents' self-perceived sportsmanship behaviors in youth sport. Journal of Sport Administration & Supervision 4(1), 114-126.
Martinez, J.M., Stinson, J.L., & Jubenville, C.B. (2011). Internal marketing perceptions in intercollegiate athletics and their influence on organizational commitment. Journal of Issues in Intercollegiate Athletics, 4, 171-189.
Presentations
Hughes, J.N., Woltring, M.T., Jubenville, C.B., (2023, February) A comparison of division-1 perfectionism and time of specialization. Applied Sport Management Association Conference, Birmingham, AL.
Jubenville, C. B. (2022, June). The Intersection of Personal Relationships and Personal Brands. Mid-South Association of Independent Schools, Orange Beach, AL.
Jubenville, C. B....
Read More »Hughes, J.N., Woltring, M.T., Jubenville, C.B., (2023, February) A comparison of division-1 perfectionism and time of specialization. Applied Sport Management Association Conference, Birmingham, AL.
Jubenville, C. B. (2022, June). The Intersection of Personal Relationships and Personal Brands. Mid-South Association of Independent Schools, Orange Beach, AL.
Jubenville, C. B. (2022, June). Emotional Intelligence : Your Super Power at Work. Mid-South Association of Independent Schools, Orange Beach, AL.
Jubenville, C. B. (2022, July) Keynote: The Future Is Here: Getting Primed & Ready by “Going First.” The University of Florida Career Summit, Gainville, FL. https://career.ufl.edu/summit/
Jubenville, C.B. (2022, May) The Experience Economy, The Department of Experience Industry Management, California Polytechnic University, San Luis Obispo, CA.
Jubenville, C.B. (2022, May) The Self Directed Self Selected Coaching Model, The Department of Experience Industry Management, California Polytechnic University, San Luis Obispo, CA.
Jubenville, C.B. (2022, May) Building Your Personal Brand, The Department of Experience Industry Management, California Polytechnic University, San Luis Obispo, CA.
Martinez, J. M., Otto, M., Barnhill, C. R., & Jubenville, C. B. (2019). The Relationship of Role Clarity, Job Satisfaction, and Managerial Practices in University Recreation Employees. Applied Sport Management Conference, Nashville, TN.
Awards
YP Nashville Impact Award
At the annual Nashville Emerging Leader Awards celebration, the Nashville Area Chamber of Commerce and YP Nashville honor one of Nashville's top leaders who has made a significant impact on Nashville's YP demographic. Our city is enriched not only by our outstanding young professionals, but by the community leaders who have mentored and guided them.
Nashville Business Journal 40 Under 40
These honorees are the...
Read More »YP Nashville Impact Award
At the annual Nashville Emerging Leader Awards celebration, the Nashville Area Chamber of Commerce and YP Nashville honor one of Nashville's top leaders who has made a significant impact on Nashville's YP demographic. Our city is enriched not only by our outstanding young professionals, but by the community leaders who have mentored and guided them.
Nashville Business Journal 40 Under 40
These honorees are the top business leaders under the age of 40 who excel in their industry and in the community. They are executives, entrepreneurs, and high-achieving professionals who will shape Greater Nashville in the years to come.
Forbes Coaches Council
Members are respected leaders who are selected for the council based on the depth of their experience and success as business, career, and executive coaches.
St. Paul’s Episcopal School’s Distinguished Alumni Award (Mobile, AL)
Distinguished Alumni Award are nominated and chosen based on their outstanding accomplishments in his/her professional field, civic leadership and have won the respect, confidence and affection of their community.
Research / Scholarly Activity
Martinez, J.M., Stinson, J.L., & Jubenville, C.B. (2011). Internal marketing perceptions in intercollegiate athletics and their influence on organizational commitment. Journal of Issues in Intercollegiate Athletics, 4, 171-189.
Roy, D. P., Goss, B. D., & Jubenville, C. B. (2010). Influences on event attendance decisions for stock car automobile racing fans. International Journal of Sport ...
Read More »Martinez, J.M., Stinson, J.L., & Jubenville, C.B. (2011). Internal marketing perceptions in intercollegiate athletics and their influence on organizational commitment. Journal of Issues in Intercollegiate Athletics, 4, 171-189.
Roy, D. P., Goss, B. D., & Jubenville, C. B. (2010). Influences on event attendance decisions for stock car automobile racing fans. International Journal of Sport Management & Marketing, 8 (1/2), 73-92.
Martinez, J.M., Stinson, J.L., Kang, M., & Jubenville, C.B. (2010). Intercollegiate athletics and institutional fundraising: A Meta-Analysis. Sport Marketing Quarterly, 19(1), 36-47.
Smith, G. N., Goss, B. D., & Jubenville, C. B. (2009). Examining the impact of market size on game day security of multipurpose university facilities. Journal of Venue & Event Management, 1(1), available: http://www.hrsm.sc.edu/JVEM/Vol1No1/MarketSizeonFacilitySecurity.pdf
Johnson, G. R., Jubenville, C. B., & Goss, B. D. (2009). Using institutional selection factors to develop recruiting profiles: Marketing small colleges & universities to prospective student-athletes. Journal of Marketing for Higher Education, 19(1), 1-25.
Phillips, M., Jubenville, C.B., (2009). Student-athletes’ perceptions of head men’s basketball coaching competencies at 15 selected NCCAA Division II Christian colleges. The Journal of Sport Administration and Supervision, 1(1), 39-51.
Anshel, M.A., Sutarso, T., & Jubenville, C.B. (2009). Racial and gender differences between sources of acute stress and coping style among competitive athletes. The Journal of Social Psychology, 149(2), 159-178.
Sayers, A. L., Caputo, J. L., Farley, R. S., Fuller, D. K., & Jubenville, C. B. (2008). The effect of static stretching on phases of sprint performance in elite soccer players. The Journal of Strength and Conditioning Research. 22(5), 1416-1421.
Jubenville, C. B., Goss, B. D., and Wright, K. E. (2008). The impact of the NCAA's Recruiting Certification Program on recruiting violations. The International Journal of Sport Management, 9(2), 152-174.
Goss, B.D., Jubenville, C.B., & Polite, F.G. (2007). Applying an advertising creativity model to the NFL’s black quarterbacks & postmodern sport marketing practices. Marketing Management Journal, 17(1), 65-81.
Jubenville, C.B., Goss, B. D., & Phillips, D.R. (2007). Student-athlete perceptions of the coach-athlete relationship and their impact on intercollegiate sports programs: An interpretive case study of small-college head football coaches, The International Journal of Sport Management, 8(2), 147-169.
Goss, B.D., Jubenville, C.B., & Orejan, J. (2007). An examination of influences and factors on the institutional selection processes of freshmen student athletes at small colleges and universities. The Journal of Marketing for Higher Education, 16(2),105-134.
Jubenville, C.B., Goss, B.D., & Ledford, B. (2004). Baseball marketing: Back to the minors. Sport Marketing Quarterly, 13(1), 55-57.
Goss, B.D., Crow, R.B., Ashley, F.B. III, & Jubenville, C.B. (2004). The future of intercollegiate athletics at historically black colleges & universities. International Journal of Sport Management, 5(4), 367-393.
Creative Activity
Dr. Jubenville is the author of two books including Zebras and Cheetahs: How to Look Different and Stay Agile to Survive the Business Jungle (Wiley) and Me: How To Sell Who You Are, What You Do & Why You Matter to the World.
In the Media
Road Game: The Importance of Relationships in Life and Business | Forbes.com – 22 Oct 2022
Life After 35: What Your Exper...
Read More »Road Game: The Importance of Relationships in Life and Business | Forbes.com – 22 Oct 2022
Life After 35: What Your Experiences Can Teach You About Your Value And Future Potential | Forbes.com – 28 Jul 2022
The Experience Economy And How To Make It Work For Your Business | Forbes.com – 09 May 2022
A Playbook For Engaging Your Employees In Solving Business Problems | Forbes.com – 27 Jan 2022
Menu For Success: What Waffle House Taught Me About Life And Building A Business | Forbes.com – 21 Dec 2021
Why Frameworks Are Essential To Organizational Success — Especially Right Now | Forbes.com – 12 Nov 2021
The Game Changer Framework: What Bruce Lee And Dogecoin Have To Do With The Future Economy | Forbes.com – 23 Jun 2021
Your First Concert Says It All: The Importance Of Connection In The Customer Experience | Forbes.com – 17 May 2021
Culture Is King: Culture As Competitive Advantage | Forbes.com – 16 Apr 2021
New School: Compete On Unique Perspective, Education and Experience | Forbes.com – 24 Mar 2021
How Trust Can Build Championships | Forbes.com – 16 Feb 2021
Build A Personal Brand By Bringing It Home | Forbes.com – 13 Aug 2020
Are You A Safe Bet? | Forbes.com – 09 Jul 2020
Forming A New Business Philosophy | Forbes.com – 05 May 2020
How To Build Your Personal Starter Pack | Forbes.com – 16 Apr 2020
Special Projects
The work done by Dr. Jubenville on campus is funded through a generous seven-figure gift secured through the John D. Floyd Foundation. The Center for Student Coaching and Success focuses on 1 on 1 and group coaching to help students become gainfully employed in their chosen career path prior to walking across the stage at graduation.
Courses
The Sport Agent
Foundations of the Sport Industry
Sport Psychology
Legal Issues and Risk Management in Leisure and Sport Services
Financial Management and Marketing in Leisure and Sport Services
Sport Event Planning, Promotions, and Fund Raising
Design and Management of Leisure and Sport Facilities
Socio-cultural, Philosophical and Ethical Issues in Sport & HHP
Administration of College and High School Athle...
Read More »The Sport Agent
Foundations of the Sport Industry
Sport Psychology
Legal Issues and Risk Management in Leisure and Sport Services
Financial Management and Marketing in Leisure and Sport Services
Sport Event Planning, Promotions, and Fund Raising
Design and Management of Leisure and Sport Facilities
Socio-cultural, Philosophical and Ethical Issues in Sport & HHP
Administration of College and High School Athletics
Leadership in Sport, Leisure and Tourism
Internship/Special Problems in Leisure and Sport Management
Independent Study in Leisure and Sport Management
Dissertation/Thesis