• Marketing
• Department of Marketing

• PHD, Indiana University (1995)
• MBA, Indiana University (1989)
• BS, Indiana University (1984)

Consumer Behavior
Principles of Marketing

Journal of Marketing Research
Journal of Advertising
Journal of Business Research
Psychology & Marketing
Journal of Current Issues & Research in Advertising

Marketing Letters

Academy of Marketing Studies Journal

Journal of the Academy of Business and Economics

Advances in Consumer Research

American Marketing Association

Allied Academies

Association of Consumer Research

American Academy of Advertising

International Academy of Business and Economics

Allied Academies -- Distinguished Research Award

AMA Doctoral Consortium Fellow

Consumer Behavior
Principles of Marketing