Dr. Diane R. Edmondson

Professor

Dr. Diane R. Edmondson
615-898-5368
Room N447, Business & Aerospace Building (BAS)
MTSU Box 40, Murfreesboro, TN 37132

Degree Information

  • PHD, University of South Florida (2008)
  • MBA, University of South Florida (2002)
  • BS, University of South Florida (2000)
  • AA, State College of Florida, Manatee-Sarasota (1999)

Areas of Expertise

Research:

  • Sales and Boundary Spanning Personnel
  • Emotional Exhaustion
  • Perceived Organizational and Supervisory Support
  • Marketing Education

Teaching:

  • Marketing Research
  • Strategic Marketing Intelligence
  • Principles of Marketing
  • Services Marketing
  • Sales Management

Biography

Published in the Industrial Marketing Management, Journal of Business & Industrial MarketingJournal of Business Research, Journal of Personal Selling & Sales Management, Journal of Marketing for Higher Education, Journal of Consumer Marketing, Journal of Global Scholars of Marketing Science, Journal of Marketing Theory and Practice, Journal of Marketing Education, and more. Dr. Edm...

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Published in the Industrial Marketing Management, Journal of Business & Industrial MarketingJournal of Business Research, Journal of Personal Selling & Sales Management, Journal of Marketing for Higher Education, Journal of Consumer Marketing, Journal of Global Scholars of Marketing Science, Journal of Marketing Theory and Practice, Journal of Marketing Education, and more. Dr. Edmondson is the editor for the Atlantic Marketing Journal and Associate Editor for the Journal of Global Scholars of Marketing Science. Her research has received a variety of Best Paper in Track awards at both the Atlantic Marketing Association and Society for Marketing Advances.

Member of the Society for Marketing Advances and Atlantic Marketing Association. Dr. Edmondson is currently the Chair of the Board of Governors for the Society for Marketing Advances. Previously, she served as President, Program Chair, and Director of Academic Placement Services. Dr. Edmondson is also on the Board of Directors for the Atlantic Marketing Association. For the Atlantic Marketing Association, she previously served as President and Program Chair. In 2020, Dr. Edmondson received the Society for Marketing Advances Distinguished Fellow award which is only given to individuals who not only have an exemplary service to the Society but also have an exceptional research record that contributes to the advancement of marketing thought over a sustained period of time.

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Publications

Publications include:

  • Matthews, R., Rutherford, B., Matthews, L., & Edmondson, D. (in press). Inflection Points during a Disruptive Event: Planning within the Sales Force. Journal of Business & Industrial Marketing.
  • Matthews, K., Edmondson, D., & Matthews, L. (in press). Why Students Select their College Major: An Investigative Study. Atlantic Marketing Journal.
  • Rutherford, B., Matthews, R., Mat...
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Publications include:

  • Matthews, R., Rutherford, B., Matthews, L., & Edmondson, D. (in press). Inflection Points during a Disruptive Event: Planning within the Sales Force. Journal of Business & Industrial Marketing.
  • Matthews, K., Edmondson, D., & Matthews, L. (in press). Why Students Select their College Major: An Investigative Study. Atlantic Marketing Journal.
  • Rutherford, B., Matthews, R., Matthews, L., & Edmondson, D. (in press). International Sales Interactions in a Post-Disruptive Environment. Journal of Personal Selling & Sales Management.
  • Rynarzewska, A., Tanner, J., Jr., & Edmondson, D. (in press).  An Introduction to the “The Role of Inclusion, Diversity, Equity, & Access (IDEA) in Today’s Global Marketing Environment” Special Issue. Journal of Global Scholars of Marketing Science.
  • Edmondson, D. & Matthews, L., & Ward, C. (2023). The Impact of Productive Procrastination on Business-to-Business Salespeople. Journal of Business & Industrial Marketing.
  • Matthews, L., Edmondson, D., Matthews, R., Stott, F. A., & Bahmanziari, T. (2023). COVID’s Positive Implications on Business-to-Business Salesperson Communication and Customer Interaction. Atlantic Marketing Journal, 12(1), Article 11.
  • Matthews, L. & Edmondson, D. (2023). Influencing Students into Sales Careers through a Speed Selling Event. Journal of Global Scholars of Marketing Science. 33(2), 231-247.
  • Matthews, L. & Edmondson, D. (2022). The Role of Grit and Emotional Exhaustion in the Selling Process. Journal of Business-to-Business Marketing, 29(3/4), 239-246. 
  • Edmondson, D. R. & Matthews, L. (2022). How Engaged are Your Employees?: Enhancing Engagement through Autonomy and Skill Discretion in Today’s Changing Environment. Journal of Marketing Theory & Practice. DOI: 10.1080/10696679.2022.2123348. 
  • Edmondson, D., Matthews, L., & Makarczyk, H. (2022). Enhancing Sales Education by Incorporating an Innovative International Role Play. Atlantic Marketing Journal, 11(1), Article 8.
  • Matthews, R., Rutherford, B., Edmondson, D., & Matthews, L. (2022). Uncertainty in Industrial Markets: The COVID-19 Pandemic. Industrial Marketing Management. 102(April), 364-376.
  • Edmondson, D. R. & Matthews, L. M. (2022). Are Business-to-Business Employees More Engaged or Burned Out Amid a Global Health Crisis: A Comparative Study. Journal of Business-to-Business Marketing. 29(2), 87-98. 
  • Matthews, L. M. & Edmondson, D. R.. (2022). Does the Type of Sales Position Matter? A Multi-Group Analysis of Inside vs. Outside Sales. Journal of Business & Industrial Marketing, 37(12), 2559-2572.
  • Roy, D., Srivastava, R., & Edmondson, D. R. (2021). An Introduction to the “Marketing Brands and Experiences in Sport, Entertainment, Tourism and Hospitality” Special Issue. Journal of Managerial Issues, 33(3), 218+.
  • Gardner, K., Edmondson, D. R., & Matthews, L. M. (2021). Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry. Atlantic Marketing Journal, 10(2), 1-17. 
  • Edmondson, D. R. & Matthews, L. M. (2021). Developing Marketing Curriculum to Make Students Workforce Ready. International Journal of Educational Management, 35(5), 969-983. ABDC = B 33.
  • Matthews, L. M., Edmondson, D. R., & Ward, C. B. (2021). Are Women or Men Business-to-Business Salespeople More Engaged on the Job. Journal of Business-to-Business Marketing, 28(1), 81-93. 
  • Matthews, L. M. & Edmondson, D. R. (2020). How to Overcome Emotional Exhaustion in Sales Settings. Journal of Global Scholars of Marketing Science.
  • Ward, C., Srivastava, R., Roy, D., Matthews, L., Edmondson, D. R., & Graeff, T. (2020). From Boots to Books: Consumer Attitudes toward Veterans Support by Higher Education Institutions. Journal of Marketing for Higher Education.
  • Edmondson, D. R. & Matthews, L. M. (2020). Does Sleep Really Matter? Examining Sleep among Salespeople for Key Job Factors. Journal of Business-to-Business Marketing.
  • Edmondson, D. R. & Ward, C. B. (2019). Revisiting Textbook Adoption Decisions: Are Students Finally Ready for E-books? Atlantic Marketing Journal.
  • Edmondson, D. R., Graeff, T., Matthews, L., Roy, D., Srivastava, R., & Ward, C. (2019). Consumers Honoring Veterans and Businesses that Support Them. Journal of Consumer Marketing.
  • Edmondson, D. R., Matthews, L., Ward, C, & Matthews, R. (2019). Exploring Gender And Marital Status Differences Among Boundary Spanners: A Possible Ethical Dilemma. Journal of Managerial Issues.
  • McDowell, W., Matthews, L. M., Matthews, R., Aaron, J., Edmondson, D. R., & Ward, C. (2019). The Price of Success: Balancing the Effects of Entrepreneurial Commitment, Work-Family Conflict and Emotional Exhaustion on Job Satisfaction. International Entrepreneurship and Management Journal.
  • Edmondson, D. R., Matthews, L. M., & Ambrose, S. C. (2019). A Meta-Analytic Review of Emotional Exhaustion in a Sales Context. Journal of Personal Selling & Sales Management.
  • Edmondson, D. R., Matthews, L., & Ward, C. (2019). An Exploratory Study of Retail Sales Employees' Service Sabotage: Examining the Impact of Emotional Exhaustion and Organizational Support. Journal of Global Scholars of Marketing Science, 29(1): 63-77.
  • Roy, D., Edmondson, D., & Ward, C. (2018). Illegal Procedure? Blackman High School Football Boosters Walk Fine Line to Support Team. Journal of Critical Incidents.
  • Ward, C., Edmondson, D., & Wheeley, A. (2018). Marketing Unhealthy Foods and Beverages: Our Youth at Risk. Atlantic Marketing Journal.
  • Edmondson, D. R., Ward, C., & Roy, D. (2017). Is McDonald's 'Clowning Around' With Ronald McDonald House Charities? Journal of Critical Incidents.
  • Ward, C., Edmondson, D., & Matthews, L. (2017). Delta Airlines: Not Exactly ‘Flying High’. Journal of Critical Incidents.
  • Stock, J., Edmondson, D., Espinosa, J., Riggle, R., & Sincich, T. (2016). RFID Technology: A Retrospective Look at Firm Adoption with a View Towards the Future. International Journal of Value Chain Management.
  • Edmondson, D. R. & Ward, C. (2016). Students' Attitudes towards Textbook Types: Are Students Really Ready for Online Textbooks? Atlantic Marketing Journal.
  • Ward, C., Roy, D., & Edmondson, D. R. (2016). Is CVS Just 'Blowing Smoke'? Evaluating the CVS Decision to Ban Tobacco Products. Case Studies in Strategic Communication.
  • Ward, C. & Edmondson, D. R. (2015). The ALS Ice Bucket Challenge: The Good, The Bad, and The Money. Journal of Critical Incidents.
  • Boyer, S. L., Edmondson, D. R., Baker, B., & Solomon, P. (2015). Word-of-Mouth, Traditional and Covert Marketing: Comparative Studies. Academy of Marketing Studies Journal.
  • Ward, C. & Edmondson, D. R. (2014). Smile Train Donors Not Smiling. Journal of Critical Incidents, 7.
  • Lafferty, B. A. & Edmondson, D. R. (2014). A note on the role of cause type in cause-related marketing. Journal of Business Research.
  • Boyer, S. L., Edmondson, D. R., Artis, A., & Fleming, D. (2014).  Self-Directed Learning: A Tool for Lifelong Learning. Journal of Marketing Education.
  • Edmondson, D. R. & Lafferty, B. A. (2014).  A model of relevant antecedents and outcome variables for cause-related marketing. Journal of Management and Marketing Research, 14, 1-13.
  • Edmondson, D. R. & Boyer, S. L. (2013). The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review. Journal of Business Research, 66, 2186-2192.
  • Boyer, S. L., Edmondson, D. R., & Artis, A. (2013). The Moderating Effect of the Self-Directed Learning Measurement Tool: A User's Guide. International Journal of Self-Directed Learning.
  • Edmondson, D. R., Edwards, Y., & Boyer, S. L. (2012). Likert Scales: A Marketing Perspective. International Journal of Business, Marketing, and Decision Sciences, 5 (2).
  • Boyer, S. L., Attarin, S., & Edmondson, D. R. (2012). Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia. International Journal of Education Research.
  • Holton, C. & Edmondson, D. R. (2012). Gilding the Lie: Development of the Attitude Learning Model using Information Processing Theory and Fishbein's Attitude toward the Object. Marketing Management Journal.
  • Edmondson, D. R., Boyer, S. L., & Artis, A. (2012). Self-Directed Learning: A Meta-Analytic Review of Adult Learning Constructs. International Journal of Education Research.
  • Riggle, R. J., Edmondson, D. R., & Hansen, J. D. (2009). A meta-analysis of the relationship between perceived organizational support and job outcomes: 20 years of research. Journal of Business Research.
  • Lafferty, B. A. & Edmondson, D. R. (2009). Portraying the Cause Instead of the Brand in Cause-Related Marketing Ads: Does It Really Matter? Journal of Marketing Theory and Practice

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In the Media

Other Works include:

Edmondson, D. and Matthews, L. (2023, August). “How to increase employee engagement: Findings from MTSU study” Nashville Business Journal, https://www.bizjournals.com/nashville/news/2023/08/02/how-to-increase-employee-engagement.html.

Matthews, L., Edmondson, D., and Ward, C. (2021, June). “

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Other Works include:

Edmondson, D. and Matthews, L. (2023, August). “How to increase employee engagement: Findings from MTSU study” Nashville Business Journal, https://www.bizjournals.com/nashville/news/2023/08/02/how-to-increase-employee-engagement.html.

Matthews, L., Edmondson, D., and Ward, C. (2021, June). “Does gender impact employee engagement?Nashville Business Journal, https://www.bizjournals.com/nashville/news/2021/06/07/does-gender-impact-employee-engagement.html.

Edmondson, D. and L. Matthews (2020, September). “How important is sleep for your business?Nashville Business Journal, https://www.bizjournals.com/nashville/news/2020/09/14/how-important-is-sleep-for-your-business.html.

Matthews, L. M. and Edmondson, D. (2019, March). “5 Things You Can Do Right Now to Retain Talent.” Nashville Business Journal, https://www.bizjournals.com/nashville/news/2019/03/29/5-things-you-can-do-right-now-to-retain-talent.html.

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