Dr. Don Roy
Professor
Departments / Programs
Degree Information
- PHD, University of Memphis (2000)
- MBA, Mississippi College (1995)
- BBA, Mississippi State University (1985)
Areas of Expertise
- Brand Strategy
- Sports Marketing
- Personal Branding
Biography
Published in
- International Journal of Sports Marketing and Sponsorship
- Journal of Advertising
- Journal of Marketing of Higher Education
- Journal of Sport Management
- Psychology & Marketing
- Services Marketing Quarterly
- Sport Marketing Quarterly
Member of
- American Marketing Association
- Marketing Management Association (President-Elect) ...
Published in
- International Journal of Sports Marketing and Sponsorship
- Journal of Advertising
- Journal of Marketing of Higher Education
- Journal of Sport Management
- Psychology & Marketing
- Services Marketing Quarterly
- Sport Marketing Quarterly
Member of
- American Marketing Association
- Marketing Management Association (President-Elect)
Achievements
- Fellow Marketing Management Association, 2013
- University Teaching Award, 2008
- Outstanding Faculty Member, Jennings A. Jones College of Business, 2006-2007
- State Farm Excellence Professor, Jennings A. Jones College of Business, 2006-2007
