Gloria Green is a professor of Music Business in the Recording Industry department where she teaches live entertainment courses including Artist Management, Concert Promotion and Touring, and Talent Agency Fundamentals as well as Professionalism in the Recording Industry, and Music Publicity. She recently published a textbook, The Business of Live Concert Touring: From the Artists to the Fans.  

As committee chair of the department’s newly formed live entertainment committee, and advisor to the newly launched live entertainment minor, Gloria leads a team of audio production, commercial songwriting, and music business faculty in the proposal and creation of new curriculum to keep up with the ever-growing live events and touring industry.  

Prior to entering academia, Gloria was a Music Agent at the world-renowned William Morris Agency (now WME) where she negotiated concerts and tours for a diverse roster of artists.  

Earning her Bachelor’s degree in Psychology and her Master’s degree in Mass Communication (Public Relations) from the University of South Carolina, Gloria interned and later worked in the university’s Sports Information Office while in Graduate School, in addition to working as an assistant to the press secretary in the SC Lieutenant Governor’s office.   After graduation and a short stint as a Writer with the SC Forestry Commission, Gloria put her public relations skills to work as the Public Information Officer at SC State Parks before moving to Nashville to work in the music industry.  

Remaining active in the music business, Gloria is a current member of the International Entertainment Buyer’s Association (where she spent three years on the IEBA Educational Outreach Fund Board), and a member of the Music & Entertainment Industry Educators Association (where she served two terms on the MEIEA Board of Directors). She is also an alumni member of the Women in Music Business Association and the National Association of Black Female Executives in Music & Entertainment and was also a long-time member of the Gospel Music Association, where she previously served over nine years on the GMA Foundation Board of Directors.

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