Dr. J. Ricky Fergurson
Assistant Professor
Tuesday and Thursday 11:30am-1:00pm
Departments / Programs
Degree Information
- PHD, University of North Texas (2017)
- MBA, University of North Texas (2015)
- BBA, University of Louisiana at Monroe (2012)
Areas of Expertise
Marketing, sales, and sales management
Biography
Published in European Journal of Marketing, Journal of Consumer Marketing, Journal of Business & Industrial Marketing, Journal of Consumer Behaviour, Marketing intelligence & Planning, Journal of Marketing Education, Supply Chain Management Review, Journal of B2B Marketing, Journal of Marketing Channels, Marketing Education Review, Journal of Selling, and Journal of Marketing Analytics.
Publications
Published in European Journal of Marketing, Journal of Consumer Marketing, Journal of Business & Industrial Marketing, Journal of Consumer Behaviour, Marketing intelligence & Planning, Journal of Marketing Education, Supply Chain Management Review, Journal of B2B Marketing, Journal of Marketing Channels, Marketing Education Review, Journal of Selling, and Journal of Marketing Analytics.
Awards
Lou E. pelton Emerging Scholar Award (March 2022)
Journal of Marketing Analytics Best Reviewer Award for 2023 (January 2024).
Research / Scholarly Activity
B2B sales and sales management, relationship marketing, and marketing strategy
Courses
MKT-3950 (B2B Marketing), MKT-4800 (Sales Management), MKT-4950 Marketing Internship), MKT-3820 (Principles of Marketing).


