• Marketing
• Department of Marketing

• PHD, Louisiana State University (1993)
• MBA, University of Miami (1985)
• BA, University of South Florida (1984)

Entertainment Marketing
Promotion, Advertising and Public Relations

Published in
Journal of the Internet & Higher Education
Journal of Education for Business
Ethics and Critical Thinking Journal Trends in Marketing
Advances in Consumer Research
Developments in Marketing Science
Journal of Services Marketing
Internet Journal of Higher Education

Member of
Marketing Management Association
Society for Marketing Advances