Michelle Conceison

Chair, Department of Recording Industry

Michelle Conceison
(615) 233-1893
Room 251, John Bragg Media and Entertainment Building (BRAGG)
MTSU Box 21, Murfreesboro, TN 37132

Degree Information

  • MBA, Simmons University (2003)
  • BA, Tufts University (1998)

Areas of Expertise

  • Artist Management, Talent Representation
  • Marketing, Brand Management, Concert Promotion
  • Entrepreneurship
  • Strategic Planning​
  • Non-Profit Organizations
  • Leadership in Music

Biography

Michelle Conceison holds a BA in English and Ethical Philosophy from Tufts University and a Masters of Business Administration (MBA) from Simmons University, both in Boston. At MTSU, Conceison instructs courses including Artist Management, Marketing of Recordings, Concert Promotion & Touring, Survey of the Recording Industry and Music Entrepreneurship & Strategic Planning for the Arts. Prior to MTSU, she taught graduate and undergraduate level music business and arts administration at...

Read More »

Michelle Conceison holds a BA in English and Ethical Philosophy from Tufts University and a Masters of Business Administration (MBA) from Simmons University, both in Boston. At MTSU, Conceison instructs courses including Artist Management, Marketing of Recordings, Concert Promotion & Touring, Survey of the Recording Industry and Music Entrepreneurship & Strategic Planning for the Arts. Prior to MTSU, she taught graduate and undergraduate level music business and arts administration at Northeastern University, marketing and brand management in the MBA program at Simmons University, Advertising in the Experimental College at Tufts University, and she was a Graduate Assistant in Creative Writing at the University of California at Berkeley.

She is a practicing Artist Manager, operating Mmgt, an integrated marketing and artist management company she founded in 2004 to manage international singer-songwriters and bands in folk, bluegrass, Americana, and roots music. Conceison has managed artists and songwriters who have been nominated for GRAMMY Awards and International Folk Music Awards, and won JUNO Awards, East Coast Music Awards, International Bluegrass Music Awards, and many other prestigious music industry awards. She has had artists’ albums and singles top radio and sales charts while teaching students how to manage artists and market music. She’s had artists sellout world tours while teaching students to promote concerts.

Conceison is the Global Chair of Mentorship for Women In Music, and was co-founder of the Nashville chapter. She recently served as Secretary of the board of the International Bluegrass Music Association, and was the Chair of that organization’s Task Force on Diversity, Equity and Inclusion. She assists with programming and research for Folk Alliance International, an organization for which she served on the board for 9 years and is a past-President and former Programming Manager. In 2017, she won the Spirit of Folk Award, “presented annually to honor and celebrate people and organizations actively involved in the preservation, presentation, and promotion of folk music through their creative work, community building, and demonstrated leadership.” She is a member of Leadership Music Class of 2024 and Leadership Bluegrass Class of 2019. 

For many years, Conceison has conducted research and written about the rights of creators and presenters, fair pay and working conditions in music, representation, organizational change, and change-making in the music industry. Folk Alliance International published two early papers Conceison authored that have been considered significant in the advancement of folk music. She has mentored and spoken on music industry panels at many conferences including AmericanaFest, ASCAPExpo, Folk Alliance International, East Coast Music Week, Folk Music Ontario, Music NL, Music PEI, and World of Bluegrass. 

Prior to music, Conceison worked in advertising in San Francisco, Boston, Chicago, and New York. She worked with major brands including AT&T, Bank of America, General Motors, Saturn, Sirius/XM, and Musician’s Friend (Guitar Center). She bought some of the first search keywords Google sold in 1999 while working in San Francisco. Later, as Vice President Director of Media, Conceison built and led Search practices at leading agencies Arnold/MPG/Media Contacts and Digitas in Boston and Starcom Worldwide in Chicago. She managed teams through startup, consolidation and rampant growth that formed the Search and Social Media landscape, and has been involved in many innovations that shaped the digital media industry as it is today.​

« Read Less

Awards

2024 Leadership Music
2019 Leadership Bluegrass
2017 "Spirit of Folk" Award / Folk Alliance International

Managed artists who have won many awards including JUNO Awards, ECMA Awards, International Folk Music Awards, International Bluegrass Music Awards, and Americana UK Awards. 

2018 worked as manager on GRAMMY nominated album "Natural Conclusion" (Rose Cousins), Best Engineered Records, Non-Classical

Research / Scholarly Activity

Her recent research papers and reports include:

- 2015 "Understanding Copyright, Royalties and Practical Application in Folk Music"
- 2019 "Measuring Folk"
- 2022 "Studying Diversity in the Music Industry" (presented at MEIEA / published in proceedings)
- 2022 "Representation in the Americana Radio Chart, 2018-2021" with Jada Watson (presented at Americanafest)
- 2023 "Recommendations for Live Performance Pay and Professional Protections for Working Musicians" (con...

Read More »

Her recent research papers and reports include:

- 2015 "Understanding Copyright, Royalties and Practical Application in Folk Music"
- 2019 "Measuring Folk"
- 2022 "Studying Diversity in the Music Industry" (presented at MEIEA / published in proceedings)
- 2022 "Representation in the Americana Radio Chart, 2018-2021" with Jada Watson (presented at Americanafest)
- 2023 "Recommendations for Live Performance Pay and Professional Protections for Working Musicians" (contributor to Whipporrwill Arts)
- 2024 "Fair Pay in Music: Independent Artist Working Conditions in the 2020s"

These and more can be found at mmgt.co/research

« Read Less