Dr. Natalie A. Marquart
Assistant Professor
Departments / Programs
Degree Information
- PHD, West Virginia University (2025)
- BSBA, West Virginia University (2018)
Areas of Expertise
Consumer Vulnerability and Well-being, Services Marketing and Co-creation, Behavioral Decision-Making in Health Services, Consumer Advocacy and Policy
Biography
Dr. Natalie Marquart is an Assistant Professor of Marketing in the Jones College of Business at Middle Tennessee State University.
Her research centers on services marketing, consumer behavior, and healthcare services, with a focus on consumer vulnerability and healthcare co-creation. Specifically, she investigates how patient confidence, trust, and participatory decision-making shape healthcare outcomes, and how service providers navigate complex environments marked by trauma, stress...
Read More »Dr. Natalie Marquart is an Assistant Professor of Marketing in the Jones College of Business at Middle Tennessee State University.
Her research centers on services marketing, consumer behavior, and healthcare services, with a focus on consumer vulnerability and healthcare co-creation. Specifically, she investigates how patient confidence, trust, and participatory decision-making shape healthcare outcomes, and how service providers navigate complex environments marked by trauma, stress, and misinformation.
Before pursuing her Ph.D. in Marketing from West Virginia University, Dr. Marquart worked as a program coordinator for the Center for Oral Health Research in Appalachia (COHRA). This experience managing a multi-site longitudinal study examining family oral health directly shaped her enduring interest in community well-being and the critical role of patient-provider relationships in health outcomes.
Publications
Su, L., Tanner, E. C., Marquart, N. A., & Zhao, D. (2022). We Are Not All the Same: The Influence of Personal Culture Orientations on Vulnerable Consumers' Financial Well-Being. Journal of International Marketing, 30(3), 57–71.
Presentations
2025 – Society for Marketing Advances (SMA), Las Vegas, NV.
- Kerian, A., Hass, D., Marquart, N. A., & Fitzgerald, M. P. When Service Providers Are Captive: Acute and Chronic Workplace Trauma in Service Delivery.
- Marquart, N. A. & Michael, C. Trauma-Informed Co-Creation: Enhancing Student Self-Efficacy and Well-Being in Marketing Education.
2023 – Marketing and Public Policy Conference, Arlington, VA....
Read More »2025 – Society for Marketing Advances (SMA), Las Vegas, NV.
- Kerian, A., Hass, D., Marquart, N. A., & Fitzgerald, M. P. When Service Providers Are Captive: Acute and Chronic Workplace Trauma in Service Delivery.
- Marquart, N. A. & Michael, C. Trauma-Informed Co-Creation: Enhancing Student Self-Efficacy and Well-Being in Marketing Education.
2023 – Marketing and Public Policy Conference, Arlington, VA.
- Marquart, N. A. & Tanner, E. C. A Conceptual Exploration of the Relationship Between Childhood Trauma and Health-Related Outcomes.
2023 – Mittelstaedt & Gentry Doctoral Symposium, Lincoln, NE.
- Marquart, N. A. (Discussant). Cherished Consumer Beliefs as Costly Possessions (Saha, S.).
2022 – Marketing and Public Policy Conference, Austin, TX.
- Reshadi, F., Marquart, N. A., & Fitzgerald, M. P. A Consumer’s Guide to Complaining: Discovering Best Compliance Gaining Strategies when Complaining via the CFPB.
2021 – Society for Marketing Advances (SMA), Orlando, FL.
- Marquart, N. A. & Tanner, E. C. Exploring Chronic Consumer Vulnerability Through Adverse Childhood Experiences.
2020 – International Association for Dental Research, Washington, D.C. (Virtual).
- Marquart, N. A. Influence of Researchers on Mother-Child Dental Experience.
Courses
Consumer Behavior
Digital Marketing and Promotions
