Tammy Donham received her undergraduate degree in Marketing from Western Kentucky University and her Master of Business Administration degree from Middle Tennessee State University. Donham worked for Fruit of the Loom in Bowling Green in several marketing capacities, including Assistant Marketing Manager. In 1996, she moved to Nashville and for nearly seventeen years worked for the Country Music Association (CMA), where she rose through various positions including Vice President of Marketing. While in her post as VP, Donham oversaw all marketing and creative services efforts for the CMA Awards, CMA Music Festival and CMA Country Christmas events and television specials, including broadcast, digital, radio, out-of-home and print initiatives and strategies. She was CMA's lead liaison with ABC Television Marketing, Synergy and Affiliate teams and worked closely with these, as well as other event partners, to maximize promotional opportunities for CMA properties across all platforms.

During her tenure with CMA, Donham also oversaw the organization's research efforts and directed all branding efforts. She is a graduate of Leadership Music (class of 2012) and continues to work closely with key industry and CMA leaders as a consultant.

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