Deborah Fairchild

President
VEVA

Education

As the President of VEVA, she has grown it into a global entity servicing major labels in North America and Europe - establishing offices in New York, Los Angeles, London and ultimately residing in VEVA’s headquarters in Nashville. She plays an active role in the development and execution of VEVA Sound's ever growing technology, systems and new product development.
She is currently the Co-Chair of the DDEX Conformance Working Group which focuses on providing continuity and accurate conformance of all DDEX messages and implementations across the digital supply chain. She is working to define and document a conformance regime for all DDEX metadata standards. This involves working with other technical Working Groups to adapt this to the various standards, co-ordinating and overseeing the development and maintenance of tools to support the conformance regime.
VEVA's clients include UMG, Sony Music, Warner UK, all UMG Major Label Group in North America, Provident Label Group, Big Machine Label Group, Third Man Records, Garth Brooks, Bruce Springsteen, Jason Isbell, and many more.