Marketing
When you purchase a product or service and return again and again to that same outlet in search of other products or services, you are living proof that effective marketing works. Marketing is about presentation, but it is more about filling customer needs. Marketing appeals to the senses. It touches the consumer in ways that build confidence, trust, and brand loyalty. Marketing is impression—first, last, and everything in between. The discipline of marketing entails research, problem-solving, communication, and creativity—all to engage and meet the needs of a good friend … the customer.
She has moxie and is making money
Barbara Scurry earned a Bachelor of Business Administration degree in marketing a decade ago and to this day says she utilizes the skills of research, prospecting, networking, creating, presenting, and follow-up that she learned at MTSU. With her experiences in manufacturing, financial services, and geriatric health care, her entrepreneurial spirit led her to launch her own company in 2011—The Money Moxie—in which she offers money-management services to senior citizens and busy professionals who are struggling with their daily personal finances. Her company is in the metro-Atlanta area.
Three links to the student's future
Every fall semester the Department of Management sponsors “Digging Deeper,” a networking opportunity for Management, Marketing, and Business Administration majors with 25 to 30 employers who visit MTSU. Every spring, the Business Exchange for Student Talent (BEST) career fair hosts area employers who meet with students majoring in Management, Marketing, or Business Administration. Both events allow students to ask questions, explore career paths, and form mentorships. In fall 2013, the department will establish a chapter of the American Marketing Association (AMA). With more than 30,000 members nationwide, the AMA is the go-to place for marketing resources and networking opportunities. The AMA is a tremendous bridge for students to cross from college to career.
The Marketing program at MTSU provides the foundation for students to successfully pursue many different career paths. Examples include
- Advertising account manager
- Consumer behavior specialist
- E-commerce participant
- Entertainment marketer
- Logistics/transportation professional
- Market researcher
- Market strategist
- Nonprofit marketer
- Personal sales professional
- Promotions strategist
- Retail buyer
- Retail manager
- Sales manager
- Sales/marketing representative
- Sports marketer
Employers of MTSU alumni include
- American Cellular
- Automatic Data Processing
- CalsonicKansei North America
- Chick-Fil-A Murfreesboro
- Consolidated Electrical Distributors, Inc.
- Enterprise
- Ettain Group
- Insight Global, Inc.
- Internal Data Resources
- Liberty Mutual
- Modern Woodmen of America
- Nissan North America
- Northwestern Mutual Financial Network
- PepsiCo Foodservice
- Sherwin-Williams
- State Farm Insurance
- Target Stores
- Tennessee Valley Healthcare System (VA)
- The Hershey Company
- Walter Meier Manufacturing
The Department of Marketing offers the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing, as well as a concentration in Professional Selling.
A bachelor of science (B.S.) is offered in Business Education with both teaching and non-teaching, (corporate communication technology), options.
For complete curriculum details, click on the REQUIREMENTS tab above.
An undergraduate minor is available in Marketing, and the department participates in interdisciplinary minors in Business Administration, Entrepreneurship, and Leadership Studies.
Graduate students can earn the Master of Business Education (M.B.E.), which is offered in a hybrid format that includes at least one face-to-face campus course.
Marketing
3 credit hours
Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.
3 credit hours
Prerequisites: ENTR 2900; admission into College of Business. Applied study of marketing skills necessary to create a new business venture. Students will gain experience completing various marketing tasks that are important to new business startups.
3 credit hours
(Same as MGMT 3750.) Prerequisites: MGMT 3620; admission to the College of Business. Design, operations, and control of global and local supply chains; implementation approaches including behavioral and technical issues; implementation approaches including behavioral (especially cross-functional) and technical issues; implementation of Plan-Source-Make-Deliver-Return model for supply chains. NOTE: Should take with or have completed MGMT 3620.
3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
3 credit hours
Prerequisites: MATH 1630 or MATH 1810; MKT 3820; BIA 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.
3 credit hours
Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.
3 credit hours
Prerequisites: MKT 3820; MATH 1530; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.
3 credit hours
Prerequisite: MKT 3820; junior standing and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. Transportation development in the United States and internationally. A historical, economic, and regulatory perspective.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology's impact on direct marketing communications techniques.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.
3 credit hours
Prerequisites: MKT 3820; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.
3 credit hours
Prerequisites: MKT 3820; BIA 2610 or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Survey of managerial decisions involved in the business-to-business marketing of goods and services.
3 credit hours
Prerequisites: MKT 3820; admission into the College of Business. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.
3 credit hours
Prerequisites: MKT 3850; admission into the College of Business. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.
3 credit hours
Prerequisite: MKT 3820 and admission to the Jones College of Business. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.
3 credit hours
(Same as RIM 4640.) Prerequisites: MKT 3820 or permission of instructor; admission to the College of Business. Provides students with an in-depth understanding of the role and importance of branding in the entertainment industry including the development of branding objectives consistent with both produce and overall marketing objectives. Students will learn how to align a brand with consumers and partners which will be demonstrated through the development of marketing plan relating to an approved entertainment product of their choosing.
3 credit hours
Prerequisite: Admission into the College of Business. Management functions as applied to field sales force. Includes sales organization structures, selection and training of sales personnel, sales compensation, supervision and stimulation of the sales force, and evaluation of sales performance.
3 credit hours
(Same as MGMT 4810.) Prerequisites: MKT 3820; admission into the College of Business. The coordination and optimization issues faced by firms in managing the inbound and outbound logistics activities of the firm in order to minimize costs and provide high levels of customer service. Logistics activities covered include transportation management, warehousing, order fulfillment, inventory management, and network design.
3 credit hours
(Same as MGMT 4840.) Prerequisites: Junior/senior standing and admission into the College of Business. A short-term international business education experience designed to expose the student to the economic, political, cultural, and social environments of a foreign country(ies). Emphasis on the international state/status of the subject matter pertinent to management and marketing.
3 credit hours
Prerequisites: MKT 3840; admission into the College of Business. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.
3 credit hours
Prerequisites: MKT 3820 and admission into the College of Business. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.
3 credit hours
Prerequisites: MKT 3930 and admission into the College of Business. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life" marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.
3 credit hours
Prerequisites: Senior standing; Marketing major; MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.
1 to 3 credit hours
Prerequisites: Marketing or Entrepreneurship major; senior standing; an overall grade point average of 2.50; admission into the College of Business. Student is affiliated with an organization on a part-time basis to develop knowledge and experience in the practical application of marketing principles to actual business problems in a non-classroom situation. Can be applied toward the student's degree requirements only upon approval of the department chair. This course can only be taken one time.
1 to 3 credit hours
Prerequisites: Senior standing; approval of department chair; admission into the College of Business. Individual research and analysis of contemporary problems and issues in a concentrated area under the guidance of an approved faculty member. This course can only be taken one time.
Contact and Student Information
Dr. Vincent W. Smith
vince.smith@mtsu.edu
Phone | 615-898-2192
Room | N429, BAS
Jones College of Business Undergraduate Advising Center
busadv@mtsu.edu
615-904-8063 | BAS N216
Department of Marketing
Middle Tennessee State University
MTSU Box 40
1301 East Main Street
Murfreesboro, TN 37132
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MTSU True Blue Preview: Marketing
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