Marketing, B.B.A.

The Department of Marketing offers the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing and the Bachelor of Science (B.S.) degree with a major in Business Education.  The Marketing major offers a concentration in Professional Selling.

A major in Marketing with a concentration in Professional Selling offers preparation for careers with strong income potential, variety, flexibility, and career growth and development. Courses assist students in developing the skills in the areas of excellent oral and written communication, relationship development, self-confidence, and critical thinking and problem solving. These critical skills are transferable across all industries. Jobs in this career area include sales representatives, account managers, and sales managers in all industries. In addition to the classes required for the Marketing major, students complete courses in sales and choose two additional Marketing electives that support career goals.

The Jennings A. Jones College of Business is accredited by AACSB International. In the spirit of sharing information related to the program's performance with the public, the following data is provided.

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Additional Information

Assessment: Student Learning Outcomes