Jill Austin

jaustin@mtsu.edu

Jill Austin

Management and Marketing

N/A

BAS S306

Upgrade of Existing Technology

N/A

The department requests funds for pay for SAS software in BAS S306. SAS is a statistical software package that is used by students in MKT 393 (Marketing Research) and MKT 488 (Applied Marketing Research). As part of the class requirements, students must learn to use statistical tools to analyze results of consumer surveys. MKT 393 is a required course for marketing majors. (There are currently 450 students majoring in marketing.) Availability of the SAS software for these two courses is critical to the students' learning in the classes. Approximately 250 students use the SAS software each year. Typically the department offers 2 sections of MKT 393 in the fall term, 3 sections in the spring term, and 1 section in summer. Enrollment is 35 students for each class. In addition, during the year we offer 2 sections of MKT 488 with 20 students each.