Javier Hernandez

• SOAR Position: Member
• Major: Business Administration
• Faculty Mentor(s): Dr. Michael Peasley

Current Focus: How Marketing Influenced the Top 20 Box Office Films of 2022

Additional Interests: Reading; Podcasts (Morning brew Daily!); Marvel & Star Wars; Church

Project Description

I am interviewing people from the marketing teams behind the blockbuster films of 2022 and asking them about their marketing process to identify correlations and key aspects of box office succ