Jun Zhang, Ph.D., is an assistant professor in the School of Journalism and Strategic Media at Middle Tennessee State University. Zhang conducts research on brand crises, emerging media and technologies, and preventive health behavior. She has published in such journals as the Journal of Brand Management, Health Communication, Computers in Human Behavior, and Telematics and Informatics. She also regularly presents papers at the annual conferences of the Association for Education in Journalism and Mass Communication (AEJMC) and the International Communication Association (ICA).

Zhang earned her doctorate in mass communications in 2021 from the Newhouse School of Syracuse University. At Newhouse, Zhang taught courses about social media and quantitative research methods.

Previously, Zhang was a research analyst at the Center for Social Media Research at Peking University, China. She served as the key member of the Social Media Impact Measurement Project funded by the Bill & Melinda Gates Foundation and the lead project manager for the social listening projects for Campaign for Tobacco-Free Kids and the International Organization for Migration.

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Peer-Reviewed Journals

Zhang, J., & Lim, J. S. (2024). Efficacy of Response Strategies in Brand Spillover Crises: The Roles of Perceived Similarity, Blame Attribution, and Attitude Toward Response Messages. Journal of Contingencies and Crisis Management. https://doi.org/10.1111/1468-5973.12548

Lim, J. S., Zhang, J., Kim, J., & Lee, C., (2024). Understanding PM2.5 Risk Information Seeking and Processing Among South Koreans: Evidence of Desensitization? Asian Journal of Communication. http://dx.doi.org/10.1080/01292986.2024.2384033.

Lim, J. S., Shin, D., Zhang, J., Masiclat, S., Luttrell, R., & Kinsey, D. (2023). News Audiences in the Age of Artificial Intelligence: Perceptions and Behaviors of Optimizers, Mainstreamers, and Skeptics. Journal of Broadcasting & Electronic Media, 1-23. https://doi.org/10.1080/08838151.2022.2162901

Lim, J. S., & Zhang, J. (2022). Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency. Technology in Society, 101965. https://doi.org/10.1016/j.techsoc.2022.101965

Lim, J. S., & Zhang, J. (2022). Cognitive and Affective Routes to the Adoption of Protective Behaviors Against Health Risks of PM2. 5 in China. Health Communication, 1-12. https://doi.org/10.1080/10410236.2022.2061122

Zhang, J., & Lim, J. S. (2021). Mitigating negative spillover effects in a brand product-harm crisis: Strategies for market leaders and market challengers. Journal of Brand Management. 28, 77-98. https://doi.org/10.1057/s41262-020-00214-6

Lim, J. S., & Zhang, J. (2021). The impact of message appraisals of Dove’s Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers. Telematics and Informatics. 61, 101594. https://doi.org/10.1016/j.tele.2021.101594

Lim, J. S., Choi, M., Zhang, J., & Noh, G. (2020). The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of livestreaming games: A social cognitive theory perspective. Computer in Human Behavior. 108, 106327. https://doi.org/10.1016/j.chb.2020.106327

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