Dr. Tricia M. Farwell
Associate Professor
Departments / Programs
Degree Information
- PHD, Arizona State University (2004)
- MA, Arizona State University (1998)
- MMC, Arizona State University (1998)
- BA, Arizona State University (1994)
Areas of Expertise
Gender in advertising
Advertising pedagogy
Relationships in Edith Wharton's Fiction
Biography
Tricia M. Farwell, associate professor, joined the advertising & public relations faculty in the School of Journalism in 2008. Dr. Farwell holds a bachelor of arts degree, concurrent master's degrees and a Ph.D. from Arizona State University. She has worked in corporate communications for more than 17 years. Prior to arriving at MTSU, Dr. Farwell taught public relations at Arizona State University and advertising and public relations at Morehead State University.
Certified Ethical Advertising Executive
Personal Pronouns: she/her/hers
Publications
Listed under Research/Scholarly Activity
Presentations
Farwell, T. M. & True, C. J. “From media practitioner to professor: Mentoring relationships for professionals transitioning to faculty.” Hawaii International Conference on Arts and Humanities, January 3-6, 2016, Honolulu, HI.
True, C. J. & Farwell, T. M. “From Principal to professor: Mentoring relationships.” Hawaii International Conference on Arts and Humanities, January 3-6, 2016, Honolulu, HI.
Farwell, T. M., & Tindall, N. &...
Read More »Farwell, T. M. & True, C. J. “From media practitioner to professor: Mentoring relationships for professionals transitioning to faculty.” Hawaii International Conference on Arts and Humanities, January 3-6, 2016, Honolulu, HI.
True, C. J. & Farwell, T. M. “From Principal to professor: Mentoring relationships.” Hawaii International Conference on Arts and Humanities, January 3-6, 2016, Honolulu, HI.
Farwell, T. M., & Tindall, N. “Making the ROPE process real: Using time cards to analyze student knowledge and implementation of the ROPE process in the public relations campaign class. MTSU Scholar’s Week. April 2013. Murfreesboro, TN.
Presenter. Teaching the Advertising and Public Relations Campaigns Course. Panel Sponsored by the Small Programs Interest Group and Public Relations Division. AEJMC. August 9, 2012, Chicago, IL.
Farwell, T., Alligood, L., Fitzgerald, S. & Blake, K. “Assessing Assessment: Evaluating outcomes and Reliabilities of Grammar, Math and Writing Measures in Media Writing.” AEJMC. August 10, 2012. Chicago, IL.
Awards
Faculty for ADV 4250 team. Honorable mention in Intent to Prevent. May 2021
Faculty for ADV 4170 team. First place in ANGA Collegiate Energy Challenge. May 2013.
Outstanding Adviser Award. College of Mass Communication. April, 2013.
Edward Kimbrell Excellence in Teaching Journalism Award. April 29, 2012.
Outstanding Adviser Award. College of Mass Communication. April 29, 2012.
Faculty for ADV 4170 team, First place (tied) in General Motors Southeast Regional Scholastic Achievement Awards. December 2008.
Research / Scholarly Activity
Farwell, T. M., Alligood, L., Fitzgerald, S. & Blake, K. (2016). “Assessing Assessment: Evaluating Outcomes and Reliabilities of Grammar, Math and Writing Measures in Media Writing.” Journalism and Mass Communication Educator, 17(1), 28-49. Online first access (2014): http://jmc.sagepub.com/content/early/2014/09/25/1077695814551829.abstract
Farwell, T. M. & Tindall, N. (2014, Fall). “Making the ROPE process real: Using time cards to anal...
Read More »Farwell, T. M., Alligood, L., Fitzgerald, S. & Blake, K. (2016). “Assessing Assessment: Evaluating Outcomes and Reliabilities of Grammar, Math and Writing Measures in Media Writing.” Journalism and Mass Communication Educator, 17(1), 28-49. Online first access (2014): http://jmc.sagepub.com/content/early/2014/09/25/1077695814551829.abstract
Farwell, T. M. & Tindall, N. (2014, Fall). “Making the ROPE process real: Using time cards to analyze student knowledge and implementation of the ROPE process in the public relations campaign class.” Teaching Journalism and Mass Communication. http://aejmc.us/spig/2014/making-the-rope-process-real/
Kruger-Ross, M. J. & Farwell, T. M. (2013). “Risky Media: Using Subversive Technologies in Education to Question Assumptions about Power, Teaching and Assessment.” In M. Patrut & B Patrut, (Ed), Social Media in Higher Education: Teaching in Web 2.0 (pp. 286-304), IGI Global.
Farwell, T. M. & Kruger-Ross, M. (2013). “Is there (Still) a place for Blogging in the Classroom? Using Blogging to Assess Writing, Facilitate Engagement and Evaluate Student Attitudes.” Using Social Media in the Classroom. Ed. K. Seo. Routledge. pp. 207-221.
Kruger-Ross, M, Waters, R. D. & Farwell, T. M. (2013). “Everyone’s all-a-Twitter about Twitter: Three Operational Perspectives on Using Twitter in the Classroom.” Using Social Media in the Classroom. Ed. K. Seo. Routledge. pp. 117-131.
Farwell, T. M., & Waters, R. D. “Introducing Students to Micro-blogging through Collaborative Work: Using Twitter to Promote Cross-University Relationships and discussions.” Teaching Arts and Science Using the New Social Media. Ed. Charles Wankel. (2011). pp. 297-319.
Farwell, Tricia M. Love and Death in the Fiction of Edith Wharton. Peter Lang Publishing. March 2006.
In the Media
Streaming Audio Pioneer Pandora Targets Small Business Advertisers with New Tools for Reaching Listeners. Interviewed by Joan Verdun (interviewed about audiences using social media and best places to reach audiences online).
Courses
ENGL 2020 Themes in Literature and Culture: Women & Media Writing War
ADV 3020 Principles of Advertising
ADV 3060 Issues in Advertising: Sexuality and Gender
ADV 3160 Advertising Design and Visuals
ADV 3170 Advertising Copywriting
ADV 3480 Media Strategy and Buying
ADV 4230 Case Studies in Strategic Communication (formerly Advertising Management)
ADV 4250 Interactive Advertising and Social Media
ADV 4970 Advertising Campaigns
PR 2040 Publ...
Read More »ENGL 2020 Themes in Literature and Culture: Women & Media Writing War
ADV 3020 Principles of Advertising
ADV 3060 Issues in Advertising: Sexuality and Gender
ADV 3160 Advertising Design and Visuals
ADV 3170 Advertising Copywriting
ADV 3480 Media Strategy and Buying
ADV 4230 Case Studies in Strategic Communication (formerly Advertising Management)
ADV 4250 Interactive Advertising and Social Media
ADV 4970 Advertising Campaigns
PR 2040 Public Relations Principles
PR 3360 Public Relations Communication (Writing)
PR 3380 Public Relations Publications
PR 4740 Public Relations Campaigns
JOUR (Honors) 1020 American Media and Social Institutions
JOUR 2710 Media Writing
