Marketing Research Courses at MTSU

The following marketing research courses are offered through the Department of Marketing at MTSU.

3930 Marketing Research. Three credits. Prerequisites: MKT 3820 and Q M 3620. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.

4880 Applied Marketing Research. Three credits. Prerequisite: MKT 3930. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life"; marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.

Contact Us

We welcome your comments, questions, and suggestions.


Michael Peasley, Ph.D.
Director, MTSU Office of Consumer Research
Office: 615.494.8992