Participating Faculty

The following MTSU faculty contribute to the Office of Consumer Research at MTSU.

Dr. Michael Peasley

Director of Consumer Research

PeasleyMichael Peasley, who received his Ph.D. in marketing from the University of Memphis, is an Assistant Professor of Marketing and Director of the Office of Consumer Research at Middle Tennessee State University in Murfreesboro, Tennessee. Along with his publications in leading marketing journals, he has given many presentations at national and international marketing conferences. In addition to his writings, he also serves on the editorial review board of the International Journal of Advertising. Dr. Peasley can be reached at (615) 494-8992 or  


Dr. Don Roy

Sports Marketing Studies Coordinator

Dr. Don Roy, Professor of Marketing, teaches courses in Promotion, Sports Marketing, and Product Management. Dr. Roy's research interests include corporate sports sponsorship, consumer behavior in sports, and cause-related marketing. He has collaborated with the Office of Consumer Research on projects for the Tennessee Titans, Nashville Sounds, and Nashville Superspeedway. Dr. Roy can be reached at (615) 904-8564 or

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Michael Peasley, Ph.D.
Director, MTSU Office of Consumer Research
Office: 615.494.8992