The mission of the Department of Marketing is to… 

1. Inspire students to succeed in tomorrow’s workforce by preparing them with relevant marketing and knowledge, skills, and attitudes 

2. Connect students with businesses, professional organizations, and educational institutions through internships, networking, experiential learning, and development

3. Contribute to the working knowledge of the marketing profession through theoretical and applied research 

4. Support the business communities at all levels – local, state, national, and international – through collaboration, leadership, and service