- Notoriety - Less than one percent of universities in the United States have a sales program. This includes both professional selling concentrations and certificates.
- Student Careers - MTSU has over 120 majors. Many of the graduates from these majors are hired into a sales position within their related field of study. Earning a professional selling certificate will give these students a competitive edge and allow them to stand out from their peers.
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Retention - Sales force turnover rates exceed twice the national average for other positions. Within the first year, costs for a single new hire fall between $50,000 and $75,000; it is important for organizations to find and maintain qualified sales professionals. Prior research has shown that hiring students from a sales program lowers turnover by 30% and shortens the time to meaningful revenue production, adding tens or hundreds of thousands of dollars to the bottom line (Sales Education Force, 2020, https://salesfoundation.org/#).
- Purpose - The certificate program benefits the non-marketing student who would like to gain an understanding of the sales process or a non-degree- seeking individual who would like to use the program for career development.
Professional Selling Certificate
Overview of Certificate Program
There are a variety of benefits for earning a Professional Selling Certificate. Some of these benefits include: